This is one of the first advertisements that we’ve introduced into the Clockwork Watch universe. The aim is to integrate their core message into our story, in a way that doesn’t distract from the overall experience.

You could call this “branded content”, but we see it as something more creative. We love the brands we’ve worked with, they trust us and support our efforts to do something totally different.

Advertising seems to be stuck in a rutt. Brand managers or guardians are frightened of connecting with the very people that buy their products. Our aim is to find partners who will give us the creative freedom to explore ways in which we can introduce aspects of their brand to our participants.

Explore the adverts, each one is the start of a new story…

Gimmick Girl